Connecting People With Passion: Strategic Marketing for Nonprofits
Connecting People With Passion: Strategic Marketing for Nonprofits
If you’re a community-focused organization or foundation fighting to make the world a better place, we’ll help rally more people to your cause. We started as a nonprofit marketing agency nearly two decades ago and continue to offer this kind of life-changing marketing because it’s work we believe in.
Strategic planning for nonprofit organizations isn’t all we do. We’ll also assess your brand, launch and execute your campaign, and help you communicate the results to donors and other stakeholders.
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Our Nonprofit Marketing Services
Strategic Communications
Getting your messages to the right people at the right time is the key to successful marketing for nonprofits. Because it’s not just what you say—it’s how you say it. And where you say it. We’ll make sure you’re being consistent and compelling across the board with a marketing communications strategy that’s focused on the people who matter to you most.
Advocate Journey
Where are your strongest supporters? How can you connect with them? What are the touchpoints they have with your brand? What do they need to hear to get them even more passionate about what you do?
Creating advocate journeys answer these questions and more. And they can help lay the foundation for a nonprofit marketing strategy that finds and converts the exact people you’ve been looking for.
Marketing Execution
Nonprofits have lots of moving parts, and oftentimes it can be difficult to simply get marketing materials out the door—much less think through how all these pieces support a broader strategy. Having additional hands on deck to plan, execute, and launch the work gives you more time to concentrate on helping others while moving your mission forward. If you need support bringing an ongoing project to life—or you have a vision for something totally new—our team will help you create great work quickly, efficiently, and within your budget.
Integrated Marketing
An effective nonprofit marketing strategy works seamlessly across multiple channels to deliver consistent messages. Your messaging shouldn’t just be building toward something bigger—it should also be focused on uniting people behind your cause with emotional power. That’s what we do best.
Whether it’s social media, PR, traditional media, digital, experiential, or something else, we create cohesive marketing that gets people excited about your cause.
For Indianapolis nonprofit Richard M. Fairbanks Foundation, our digital ad campaign promoting awareness of key indicators of community health increased website traffic by 895% during the campaign period, with a sustained 40% increase to the Community Data Snapshot landing page.
Through ongoing digital ad campaigns, Lumina Foundation’s website saw a 108% increase in traffic in 2023 when compared to the previous year, with a 61% rise in organic search traffic.
Studies conducted by our market research partner in June 2020 and August 2023 showed that registered voters’ favorability towards the phrase “freedom to decide” increased by six points, indicating successful messaging for the ACLU of Indiana’s Let’s Talk About Abortion campaign.
Nonprofit Marketing FAQs
Have a nonprofit marketing project?
Let’s talk about it.
We know you’re doing good in the world. We want to use the power of marketing to help you do more of it. Ready to talk?